West Country Doors
Brand Development
West Country Doors, in Devon, commissioned Freeway Projects to come up with a new brand identity.
A well established company, West Country Doors had developed good customer reassurance and reliability, but felt that the original brand was a little tired and needed to be modernised.
Freeway designed a contemporary, illustrative concept, which gave the company brand a fresh makeover.
The red colour was inherited by the old logo, to reinforce the original brand values, and the subtle grey was used as a complementary colour representing technology.
Graphic Design and Print
As part of the re-brand, Freeway re-designed the business cards, stationery, an A4 folder, engineers ID cards and branded work sheets.