
Tides Reach Designs
Brand Development.
Tides Reach Designs, a glassware business specialising in handcrafted glass trophies for the sailing industry, required a new logo identity.
The brief was for a modern design with traditional values, as many of their customers come from a sailing background.
Freeway Projects designed bright contemporary identity with a nautical theme, using the letters to typographically simulate a wave effect.
We used a traditional typeface to make the brand identity achieve the right balance of handcrafted feel and traditional values.
Graphic Design and Print.
As well as the logo, Freeway also designed the new business cards and a double sided A5 leaflet.


